Creating Buzz with Multi-Channel Marketing

By Alissa Gruby Is your 2013 online marketing checklist in order and ready to implement?  If not, take a look at some new standards to help you grow your business in 2013!  We talked about using multi-channel marketing on The Web Company Show, here’s an excerpt from our source – you can also listen to our podcast for all of our tips and strategies. “Are you using multi-channel marketing communications to deliver your message across channels? (Email, social media, PR, advertising, and content marketing all work better when you use at least three of the five channels together to create “buzz” about a specific topic – and then turn that buzz into leads.)” Read more: http://www.marketingzen.com/your-2013-online-marketing-checklist/#ixzz2HUrx0Kzh Have more questions – contact us today!  Also, sign up for our newsletter to receive your complimentary tips and strategies from Media...

What's in an Image?

By Alissa Gruby Each week on The Web Company Show, we’re talking about business tips and strategies you can use to help grow your business online.  On Friday’s show we talked about the importance of ALT image tags.  Here’s an overview of what it is and how you can add them to your website to help improve your website rankings: An alt image tag refers to the phrase “alternate text for an image”.  Since search engines cannot ‘see’ images as they spider and index websites, an alt image tag allows you to add text to describe your image.  This text tells the search engines what your image represents and because you can describe it with critical key words and phrases it’s can give you an added boost to your organic search engine results. To add an alt image tag, simply use your content editor to upload your image and place descriptive keywords in the alt image text selection box. For more information on alt image tags and other helpful tips, click here to listen to our full podcast. Questions or need help?  Contact us and we’ll be happy to walk you through the steps to help make your vision a reality on the web! Want to receive our monthly newsletter?  Sign up to be ‘in the...