5 Reasons to Hire Professional Web Designers in Minneapolis, MN

Getting a website designed for your business can be daunting, to say the least.  Between the deluge of information bombarding you on the internet to the alluring ads for do-it-yourself web templates, the whole process is something many business owners would rather forgo altogether but understand it’s a critical piece to marketing their product or service. What most people underestimate is the benefit of hiring professional web designers in Minneapolis, MN to help them get a professional, responsive web design paired with digital marketing solutions to grow their business.  A great website doesn’t COST you anything, it pays.  The initial investment you make should pay you back in dividends over time.  Trying to go on the cheap and doing it yourself or having a friend or relative create your website simply isn’t cost effective in the long run.  Take a look at the five reasons you should use professional web designers instead of tackling the job yourself. 1.  Time savings: Just how much is your time worth?  We all know time is money.  How many hours will you spend researching, attempting to build and understand how to create a website? 2.  Techniques for digital marketing: Now, add to the above understanding search engine optimization for coding and content, SEO-friendly design, responsive design, proper alt tags (what, you have to name an image and it matters?!), and writing persuasive content that converts visitors to paying customers. 3.  Standing out from the competition: Your service or product has to differ from all the rest.  If you’re using a standard template that thousands of other businesses are using, you’re going to get...

Creating Buzz with Multi-Channel Marketing

By Alissa Gruby Is your 2013 online marketing checklist in order and ready to implement?  If not, take a look at some new standards to help you grow your business in 2013!  We talked about using multi-channel marketing on The Web Company Show, here’s an excerpt from our source – you can also listen to our podcast for all of our tips and strategies. “Are you using multi-channel marketing communications to deliver your message across channels? (Email, social media, PR, advertising, and content marketing all work better when you use at least three of the five channels together to create “buzz” about a specific topic – and then turn that buzz into leads.)” Read more: http://www.marketingzen.com/your-2013-online-marketing-checklist/#ixzz2HUrx0Kzh Have more questions – contact us today!  Also, sign up for our newsletter to receive your complimentary tips and strategies from Media...

What's in an Image?

By Alissa Gruby Each week on The Web Company Show, we’re talking about business tips and strategies you can use to help grow your business online.  On Friday’s show we talked about the importance of ALT image tags.  Here’s an overview of what it is and how you can add them to your website to help improve your website rankings: An alt image tag refers to the phrase “alternate text for an image”.  Since search engines cannot ‘see’ images as they spider and index websites, an alt image tag allows you to add text to describe your image.  This text tells the search engines what your image represents and because you can describe it with critical key words and phrases it’s can give you an added boost to your organic search engine results. To add an alt image tag, simply use your content editor to upload your image and place descriptive keywords in the alt image text selection box. For more information on alt image tags and other helpful tips, click here to listen to our full podcast. Questions or need help?  Contact us and we’ll be happy to walk you through the steps to help make your vision a reality on the web! Want to receive our monthly newsletter?  Sign up to be ‘in the...